A few short questions, plain English, no jargon. Your answers become Claude's standing instructions.
The exact brand or product this campaign is for.
What does this campaign need to achieve? Include any targets (e.g., "grow trial signups by 20% in Q3").
Describe who you are trying to reach — role, industry, age range, pain points, or whatever you know.
E.g. "$50,000" or "under $10k". This guides channel and production recommendations.
Any constraints, past campaign learnings, brand guidelines, or competitive context worth knowing.