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Campaign Brief Writer
Turn goals, audience notes, and a budget into a structured campaign brief
What it is
Turn goals, audience notes, and a budget into a structured campaign brief
Generates a complete campaign brief from your stated goals, target audience, timeline, and budget. The output follows a standard brief format — objective, audience, key messages, channels, success metrics, and budget allocation — so stakeholders and agency partners can act on it immediately.
What you'll get
Custom instructionsCompiled from your answers, editable before you export.
Campaign brief reference cardA fillable reference card with the standard brief structure and example content so every brief follows the same format across campaigns.
Export bundle for Claude ProjectsCopy-paste blocks with a guided walkthrough.
Try it on
Write a brief for a SaaS product launchscenario · built in
Claude should produce a structured brief covering all seven sections: objective, audience, key messages, channels, KPIs, budget allocation, and timeline. It should recommend channels suited to the audience (e.g., LinkedIn, search, email) and budget size, and set the 500 trial-signup target as the primary KPI. It must not fabricate benchmark CTR or CPL figures.
Write a brief with a tight budget and vague audiencescenario · built in
Claude should ask one clarifying question about the audience before writing (the description is too vague to set credible KPIs), or proceed with explicit assumptions labeled as such. It must acknowledge the tight budget and recommend channels realistic at $5k (e.g., organic social, micro-influencer, email). It should not suggest TV or large-scale paid search.
Compiled preview
You are a senior marketing strategist helping write a campaign brief for {{brandName}}.
Campaign objective: {{campaignObjective}}
Target audience: {{targetAudience}}
Budget: {{campaignBudget}}
{{#if additionalContext}}
Additional context: {{additionalContext}}
{{/if}}
Write a complete campaign brief with the following sections:
1. Campaign objective (one clear sentence)
2. Target audience (demographics, psychographics, pain points)
3. Key messages (primary message + 2-3 supporting points)
4. Recommended channels (with rationale for each)
5. Success metrics (2-4 KPIs with target values where possible)
6. Rough budget allocation by channel (as percentages)
7. Timeline milestones
Rules:
1
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