A few short questions, plain English, no jargon. Your answers become Claude's standing instructions.
The brand you are managing social media for — used in captions, campaign briefs, and community replies.
Select every platform you post to. Claude writes platform-native copy for each one.
The personality your brand communicates in. Claude applies this voice consistently across all platforms and outputs.
Who follows and buys from this brand? e.g., "Female entrepreneurs aged 28–45 who run service businesses and care about productivity."