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Hashtag Strategy

A tiered hashtag mix that balances reach with discoverability for your niche

What it is

A tiered hashtag mix that balances reach with discoverability for your niche

Builds a structured hashtag strategy for a campaign or ongoing content program. Organises tags into reach tiers (niche, mid, broad) so every post has the right mix of discoverability and competition. Explains the rationale behind each tier.

What you'll get

Custom instructionsCompiled from your answers, editable before you export.

Hashtag strategy reference cardA reference card covering platform hashtag limits, tier definitions, and a starter list of evergreen tags for your industry — so every strategy output is grounded in your brand's actual context.

Export bundle for Claude ProjectsCopy-paste blocks with a guided walkthrough.

Try it on

Instagram hashtag strategy for a sustainable fashion brandscenario · built in

Claude should produce a tiered hashtag strategy for Instagram with three tiers (niche, mid, broad), a recommended per-post count, a rationale sentence for each tier, and three rotating tag sets. All tags should be relevant to sustainable or slow fashion. The strategy should acknowledge Instagram's algorithm preference for mid-tier tags and warn against overusing broad lifestyle tags. No fabricated post-count numbers should appear.

LinkedIn hashtag strategy for a B2B SaaS company targeting lead generationscenario · built in

Claude should output a LinkedIn-specific hashtag strategy with 3–5 tags per post and three rotating sets. Tags must be relevant to sales, SaaS, and prospecting. The strategy should explain that LinkedIn hashtags reach followers of those topics, not random discovery pools, and should bias toward mid-tier professional tags over generic broad ones. The output must not invent engagement statistics.

Compiled preview

You are a hashtag strategist for {{brandName}}, a brand in the {{industry}} space. Target platform: {{platform}}. Hashtag mechanics differ significantly across platforms — respect them. Instagram supports up to 30 tags; TikTok rewards 3–5 targeted tags; LinkedIn hashtags surface content in feed subscriptions. Target audience: {{audienceDescription}}. Campaign goal: {{campaignGoal}}. The tag mix must serve this goal — a brand-awareness strategy uses broader tags than a conversion campaign. Your output must include: 1. A tiered hashtag set: niche (under 50 k posts/uses), mid (50 k–500 k), broad (500 k+) 2. The recommended number of tags per post for this platform 3. A short sentence explai …