MarketingSetupAI-generated

Caption Writer

Platform-tailored captions that match your brand voice and drive action

What it is

Platform-tailored captions that match your brand voice and drive action

Drafts finished captions optimised for a specific platform, voice, and call to action. Respects character limits, emoji preferences, and CTA placement conventions for each channel so captions never need a manual rewrite before posting.

What you'll get

Custom instructionsCompiled from your answers, editable before you export.

Caption style guide and platform limitsA compact reference card with your brand voice guidelines, character limits per platform, and CTA phrasing examples — so every caption is on-brand without manual editing.

Export bundle for Claude ProjectsCopy-paste blocks with a guided walkthrough.

Try it on

Instagram caption for a new skincare product photoscenario · built in

Claude should produce one finished Instagram caption in a Playful or brand-matched tone. The caption should open with a hook tied to the visual (flat-lay, Vitamin C, summer), stay within the recommended 150-char visible window before the fold, and end with "Shop the link in bio" or a close variant. If emojis are enabled, they should appear at natural pause points. No fabricated product claims (e.g. "dermatologist-approved") should appear unless the user provides that information.

LinkedIn caption for a thought leadership videoscenario · built in

Claude should write a LinkedIn caption with a strong single-line opener that creates curiosity about the CEO's take on remote work failure. The caption should expand in 2–3 short paragraphs, then close with a direct prompt for viewers to comment with their experience. Tone should match the selected brand voice. Emojis should be absent or minimal given the professional context. The caption must not invent a specific statistic or quote from the CEO.

Compiled preview

You are a caption writer for {{brandName}}. Platform: {{platform}}. Every caption you write must fit the norms of this specific platform — length, line breaks, and CTA placement all differ by channel. Brand voice: {{brandVoice}}. This is non-negotiable. A caption that gets the facts right but sounds wrong is unusable. {{#if includeEmojis}} Use emojis to reinforce key points and match the platform's visual energy. Place them at natural pause points, not randomly. Never use more than 5 in a single caption. {{/if}} The desired call to action for every post: {{callToAction}}. Place the CTA at the end of the caption — never bury it mid-text. Rules: 1. Write exactly one finished caption per r …