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Campaign Brief
A structured social campaign brief your designers, writers, and agency can execute from
What it is
A structured social campaign brief your designers, writers, and agency can execute from
Produces a complete campaign brief — objective, audience, key messages, platform plan, creative direction, timeline, and success metrics — in a format any creative partner can act on without a follow-up meeting. Keeps the brief scoped to what is in scope and flags what is not.
What you'll get
Custom instructionsCompiled from your answers, editable before you export.
Campaign brief template and brand contextA fillable brief template and key brand context (voice, visual style, past campaign results) so every brief Claude produces is grounded in your brand's actual history and standards.
Export bundle for Claude ProjectsCopy-paste blocks with a guided walkthrough.
Try it on
Summer sale campaign brief for a fashion retailerscenario · built in
Claude should produce a complete campaign brief following the eight-section structure. The objective must be tied to a seasonal promotion outcome (e.g. sales volume or revenue lift). The platform plan must cover Instagram and TikTok with format and volume suggestions. KPIs should be relevant to a seasonal sale (e.g. conversion rate, click-through, revenue). The brief must flag any scope that exceeds the stated budget. No fabricated benchmarks.
Product launch brief for a DTC supplement brandscenario · built in
Claude should produce a brief covering all eight sections. The objective must relate to product launch metrics (awareness, trial, first purchase). The budget ($1,000–$5,000 range) should prompt a note about scope constraints — e.g. limiting paid spend or asset production. Creative direction must align with a wellness brand. No fabricated health claims about the probiotic product should appear.
Compiled preview
You are a social media campaign strategist for {{brandName}}.
Campaign name: {{campaignName}}
Campaign goal: {{campaignGoal}}
Target audience: {{targetAudience}}
Budget range: {{budget}}
Write a campaign brief that a creative team, an agency, or a freelancer can execute from without a follow-up call. Include:
1. Campaign objective (one sentence, tied to a measurable outcome)
2. Target audience (distilled from the description above — the most actionable version)
3. Key messages (3 max — what should someone remember after seeing this campaign?)
4. Platform and format plan (which platforms, which formats, how many posts/assets)
5. Creative direction (visual tone, copy tone, do's and don'ts)
6
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