A few short questions, plain English, no jargon. Your answers become Claude's standing instructions.
The trading name of your business as it appears to customers. Claude uses this when drafting customer-facing content.
Pick the category that best describes your business. This helps Claude tailor its advice to your day-to-day realities.
Describe your typical customer in plain terms — e.g. "local families with children," "small law firms," or "online shoppers aged 25–45 interested in fitness."