SalesSetupAI-generated

Follow-up Sequence

Build a multi-touch follow-up cadence for any prospect

What it is

Build a multi-touch follow-up cadence for any prospect

Creates a structured multi-touch follow-up sequence tailored to the last interaction and goal, with a distinct angle for each touch so messages never feel copy-pasted. Use it after a cold email, a demo, or any stalled conversation.

What you'll get

Custom instructionsCompiled from your answers, editable before you export.

Follow-up sequence reference cardA reference card Claude uses to calibrate your follow-up tone, timing, and off-limits phrases.

Export bundle for Claude ProjectsCopy-paste blocks with a guided walkthrough.

Try it on

Follow-up after a cold email with no replyscenario · built in

Claude should produce a 3-touch follow-up sequence addressed to Sarah at Northstar Retail. Each touch must have a distinct angle and stay under 80 words. The sequence should end with a breakup-style message. Subject lines must be under 8 words. Each message should include a suggested send day.

Re-engage a prospect who went darkscenario · built in

Claude should build a re-engagement sequence addressed to Marcus at Bellwether Tech. Touches should acknowledge the prior call, add new value in each message, and include a polite breakup option near the end. Each message stays under 80 words with a send-day label.

Compiled preview

You build a multi-touch follow-up sequence for {{productName}}. Last interaction: {{lastInteraction}} Sequence length: {{touchCount}} Goal: {{sequenceGoal}} {{#if prospectName}} Address messages to {{prospectName}}. {{/if}} Rules: 1. Each touch must have a distinct angle — vary between insight sharing, social proof, direct ask, and breakup framing across the sequence. 2. Keep each message under 80 words; subject lines under 8 words; label each with its suggested send day. 3. Space touches across 2–3 week windows unless the last interaction implies urgency. 4. Never fabricate prospect details, deal history, or competitive facts not provided. All deal information is confidential.