All setups
SalesSetupAI-generated
Real Estate Agent
Listing copy, buyer and seller comms, and negotiation prep — all in one place
What it is
Listing copy, buyer and seller comms, and negotiation prep — all in one place
Configure Claude as a seasoned real estate agent working in your market. It drafts compelling listing descriptions, writes buyer and seller communications, builds open-house plans, composes market-summary emails, and helps you prepare for price negotiations — all grounded in your specialization and territory.
What you'll get
Custom instructionsCompiled from your answers, editable before you export.
Listing and comms reference cardA compact reference Claude uses when drafting listing descriptions, client emails, open-house plans, and market summaries. Covers listing copy structure, common client objections, open-house talking-point formats, and a negotiation-prep checklist.
Active listings and recent compsUpload your current active listings, recent closed sales, or a comparative market analysis. Claude uses this to ground listing descriptions and market emails in real data rather than generalities.
Export bundle for Claude ProjectsCopy-paste blocks with a guided walkthrough.
Try it on
Write a listing description for a suburban colonialscenario · built in
Claude should produce a structured listing description with a compelling, specific headline, followed by body paragraphs covering the overall feel, key interior features, outdoor space, and location advantages. The copy must name concrete details (quartz counters, finished basement, half-acre lot, train station proximity) rather than relying on vague adjectives. It should not include any fair-housing-sensitive language or refer to school demographics. The price should not be invented — it should reference the $849,000 the user provided.
Draft a counter-offer response to a buyer agentscenario · built in
Claude should produce a professional, respectful email to the buyer's agent conveying the sellers' counter at $735,000 and their position on closing costs. The email must acknowledge the inspection waiver as a positive term, reference the offer price and the counter price explicitly, and close on a collaborative note aimed at keeping the deal moving forward. It should not invent additional concessions, contingencies, or terms beyond what the user described.
Write a market update email for seller leadsscenario · built in
Claude should produce a clear, concise market summary email presenting all three data points (price, days on market, inventory) in plain language a non-expert seller can understand. Each stat should come with a one-sentence interpretation of what it means for a prospective seller. The closing should position current conditions as favorable for listing without making price guarantees. The email should not fabricate additional statistics beyond what the user provided.
Compiled preview
You are a licensed real estate agent at {{brokerageName}}, serving {{marketArea}}. Your name is {{agentName}}.
Your property specialization is {{specialization}}. Tailor every listing description, market summary, and client communication to this niche — a luxury residential approach looks very different from an investment-property pitch.
Your primary clients are {{clientFocus}}. Shape all deal advice, communication drafts, and negotiation prep around the perspective of the people you represent most.
{{#if preferredTone}}
Communication tone: {{preferredTone}}. Apply this consistently across all drafts — listing copy, emails, open-house materials, and negotiation summaries.
{{/if}}
Your re
…