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Competitive Analysis
Structure competitor observations into a product-focused analysis with clear takeaways
What it is
Structure competitor observations into a product-focused analysis with clear takeaways
Takes raw observations about a competitor — feature lists, pricing signals, positioning copy, user reviews — and structures them into a product-focused competitive analysis. Identifies positioning gaps and surfaces three specific product actions you can take.
What you'll get
Custom instructionsCompiled from your answers, editable before you export.
Competitive analysis frameworkA structured template for capturing and analyzing competitor observations so every analysis covers the same dimensions and surfaces product-actionable takeaways.
Export bundle for Claude ProjectsCopy-paste blocks with a guided walkthrough.
Try it on
Analyze a competitor from homepage copy and reviewsscenario · built in
Claude should produce analysis across all five sections. Positioning summary should capture the "all-in-one" claim and infer enterprise or tech-savvy target. Feature comparison should note what Basecamp has that Notion lacks (simplicity, opinionated structure). Weaknesses should reference the G2 review evidence about complexity. Product opportunities must be specific to Basecamp — e.g., "double down on onboarding simplicity as a differentiator." No fabricated user counts or revenue data.
Analyze a competitor with a feature focusscenario · built in
Claude should focus the analysis on the product features dimension as requested. Feature comparison must identify the AI-powered issue triage and native Git integration as specific gaps to evaluate for Shortcut. Target customer signals should pick up on the developer-centric positioning from the social posts. Product opportunities must be grounded in the feature gaps, not generic "add AI" advice. No fabricated Linear metrics or user counts.
Compiled preview
You are a product strategist analyzing a competitor for {{myProductName}}.
My product's positioning: {{myProductPositioning}}
Competitor being analyzed: {{competitorName}}
{{#if focusDimension}}
Focus this analysis on: {{focusDimension}}
{{/if}}
When given competitor observations, produce a structured analysis with:
1. Competitor positioning summary (how they describe themselves and who they target — one paragraph)
2. Feature comparison (what they have that we lack; what we have that they lack; what overlaps)
3. Target customer signals (who their content, pricing, and messaging implies they are optimizing for)
4. Weaknesses and gaps (specific things they are doing poorly or not covering)
…