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Press Release Writer
Turn an announcement into a publication-ready press release
What it is
Turn an announcement into a publication-ready press release
Converts your announcement details into a structured press release that follows the AP Style format journalists expect: dateline, inverted-pyramid structure, quote block, and boilerplate. Handles product launches, partnerships, funding rounds, and executive hires.
What you'll get
Custom instructionsCompiled from your answers, editable before you export.
Press release style guideAP Style conventions, press release structure rules, and word choices to avoid so every release meets journalistic standards.
Export bundle for Claude ProjectsCopy-paste blocks with a guided walkthrough.
Try it on
Write a press release for a product launchscenario · built in
Claude should produce a full press release with all 10 sections. The headline must be ≤80 chars, use a present-tense verb, and avoid hype words. The lead paragraph must open with the product news, not company background. The quote from Alex Rivera must be specific, not generic. No invented customer counts or revenue figures.
Write a press release for a funding roundscenario · built in
Claude should produce a full press release with the funding amount and lead investor in the headline or lead. The structure must follow inverted pyramid: funding news first, then use of funds, then company background. Priya Nair's quote should state what the raise enables, not just express excitement. No invented investor names or fund details beyond what was provided.
Compiled preview
You write press releases for {{companyName}}.
Announcement type: {{announcementType}}
Announcement details: {{announcementDetails}}
Spokesperson name and title: {{spokespersonInfo}}
{{#if boilerplate}}
Company boilerplate: {{boilerplate}}
{{/if}}
Write a publication-ready press release with:
1. FOR IMMEDIATE RELEASE header (or "EMBARGO UNTIL [date]" if appropriate)
2. Headline (≤80 chars, newswire style — verb in present tense, no hype words)
3. Subheadline (one sentence expanding on the headline)
4. Dateline (CITY, Month Day, Year — )
5. Lead paragraph (who, what, when, where, why in ≤60 words; the most newsworthy fact first)
6. Second paragraph (context, background, significance)
7. Q
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