A few short questions, plain English, no jargon. Your answers become Claude's standing instructions.
The brand or product this landing page is for.
What are you selling or promoting? Include the key benefit or differentiator.
What do you want the visitor to do? E.g. "Start free trial," "Book a demo," "Buy now."
Who is landing on this page? E.g. "Freelancers who lose track of billable hours."
The single biggest reason a visitor might not convert. E.g. "It looks too complex to set up."