A few short questions, plain English, no jargon. Your answers become Claude's standing instructions.
The brand this calendar is for.
What industry or topic area does this content cover? E.g. "B2B SaaS for HR teams" or "organic skincare."
Select all channels this calendar should cover.
How far ahead should the calendar be planned?
What should the content achieve? E.g. "Drive trial signups for our new feature" or "Build authority in the HR tech space."
E.g. "Q3 product launch," "Back to school," or "AI in marketing series." Leave blank for evergreen planning.