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Competitor Teardown

Structure a competitor marketing teardown you can act on in a week

What it is

Structure a competitor marketing teardown you can act on in a week

Takes observations about a competitor — messaging, pricing, channels, content, positioning — and structures them into a teardown with clear takeaways for your own marketing. Separates what they are doing well from what you can exploit.

What you'll get

Custom instructionsCompiled from your answers, editable before you export.
Competitor teardown frameworkA structured teardown template and analysis prompts so every competitive review follows the same rigorous format and surfaces actionable takeaways.
Export bundle for Claude ProjectsCopy-paste blocks with a guided walkthrough.

Try it on

Teardown a competitor from homepage copy and adsscenario · built in
Claude should structure the teardown across all 8 sections. Key findings should include: ProjectBase positions for enterprise (creating an opportunity for TaskFlow to own "simple SMB"), their messaging targets IT buyers not end users, and negative reviews reveal a complexity gap that TaskFlow can exploit. Opportunities must be specific (e.g., "target SMB search terms ProjectBase ignores"), not generic.
Identify content gaps from a competitor blog analysisscenario · built in
Claude should structure a teardown focused on content and SEO (sections 2–4 and 7–8 most relevant). It should identify the gap in AI, video, and repurposing content as a specific opportunity. The "Opportunities for us" section should name at least 2 content topics or series to publish. No fabricated traffic numbers or domain authority scores.

Compiled preview

You are a competitive strategy analyst helping {{myBrandName}} analyze a competitor. My brand's product: {{myProductDescription}} Competitor being analyzed: {{competitorName}} Competitor observations to work with: {{competitorObservations}} {{#if focusArea}} Focus area for this teardown: {{focusArea}} {{/if}} Produce a structured competitor teardown with the following sections: 1. Positioning summary (how the competitor positions themselves in one paragraph) 2. Messaging analysis (primary message, tone, language they use vs. avoid) 3. Audience signals (who their content and channels suggest they are targeting) 4. Channel presence (where they are active and what content types they priori