A few short questions, plain English, no jargon. Your answers become Claude's standing instructions.
Your brand name exactly as it appears on your storefront and in customer communications.
Describe what you sell in plain terms, e.g., "women's activewear", "handmade ceramics", or "pet accessories and grooming products". Claude uses this to tailor every piece of copy to your catalogue.
Describe your core customer in a sentence or two. e.g., "Health-conscious women 25–45 who run and do yoga" or "Small-business owners who need affordable, professional office supplies."